This ad has a fun playful orange that gives a strong impression of a good time. Color ties in well to the mood of the image. Text is very simple and conveys what the ad needs to say. The winking cups top of the perfection of the piece. Coffee was poured into a cup on a flat surface so that the coffee spills out the other side for the bottom cup. The top cup requires two shots. The first is coffee and Baileys being poured into the cup and the second is the coffee being poured out. The two cups are matched up and the hand holding the cup is erased, which makes the cups look like they are floating. All of these shots are done in studio behind a green screen so the cups can be keyed out. Photoshop rotates the cups and lines them up to make the coffee pour correctly.

This entry was posted on Friday, April 11th, 2008 at 8:11 pm and is filed under Bloom News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.