Enjoy fishing in the Bahamas at Mt. Pleasant Fishing Lodge. PicBloom – We took a look at Mt. Pleasant Fishing Lode’s website and agreed that the content was strong. We also notice that the Lodge did not have a visual identity / logo to represent the company. Times are changing and we explained to them the importance of branding. Our goal was not to make the company better than another company nor worst, however, creating uniqueness for them to portray what they stand for, relaxing in Bahamas. To do this we gave Mt. Pleasant Fishing Lodge  trademark colors and symbols allotting them the opportunity to standing out of the crowd. What is most important to us is to assure clients they will be utterly pleased as well as building a relationship with clients allowing the to receive full potential from their business as a result of great design.             

                    Who is PicBloom / more about how they helped?

PicBloom - We aren’t the agency for you if your primary goal is to “knock out” a project; we believe in taking pride to generate modern designs building and relationship with our clients. We’re problem solvers, thinkers; PicBloom develops/improves business brands with our creative process and grow our clients businesses through targeted advertising campaigns known as our bloom seeds. Our goal is to produce and provide quality work to increase clients’ revenue and leads, getting them known on to be known off the internet as a unique company.

We started Mt. Pleasant Fishing Lodge the same as we would start any other client.
Doing our research finding everything we can possible find about the client to learn / understand the clients needs.

 

Comparing the new design witch is a wordpress theme we reedited we gave the company trade mark colors of an “aqua light blue”, “sandy yellow” and “burst orange” making the site eye friendly with a and giving a Blog so they can share information about fishing making the site search engine friendly.
If you take a look at the image of the old site out creative team agreed that we need to find a template will allow the site to breath a more light space; we felt as if the old site the blue was too dark and it made us felt as if we were a tourist we would be going to Mt. Pleasant Fishing Lodge to Scuba Dive when it’s really shallow water fishing. We wanted to improve a banner on the site so when the page is loaded a potential visitor can say ok this is what I am look for I want to fish like this. We were focused on making the site easy read as well as calm  / peaceful they way Mt. Pleasant Fishing Lodge wants to make you feel when you visit.

This ad has a fun playful orange that gives a strong impression of a good time. Color ties in well to the mood of the image. Text is very simple and conveys what the ad needs to say. The winking cups top of the perfection of the piece. Coffee was poured into a cup on a flat surface so that the coffee spills out the other side for the bottom cup. The top cup requires two shots. The first is coffee and Baileys being poured into the cup and the second is the coffee being poured out. The two cups are matched up and the hand holding the cup is erased, which makes the cups look like they are floating. All of these shots are done in studio behind a green screen so the cups can be keyed out. Photoshop rotates the cups and lines them up to make the coffee pour correctly.

In this industry it’s a must that you keep updated with what’s going on around you; We keep updated with other ads from sites like the samples we have in our blog role; from now on, weekly creative director and I will be posting ads that we think are good or bad ads, obiviously the good ads are the one we see our creative team design or collaborating with in the future.

The Ads below are for Febreze:
Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008

 

PicBloom Designed Visual Identity For First Charity!
About A Little Help From My Friends:”Our Community Project Is: The creation of a humanitarian program in the Bahamas that utilizes the notably large quantity of excess, left over food that is currently discarded by hotels, resorts, cruise ships and restaurants as meals for hungry, homeless Bahamians.”

PicBloom - Our goal is to provide A Little Help From My Friends with media design to help promote the charity; we agreed to sponsor the charity because of its unique approach making sure homeless hungry Bahamians gets sufficient meals daily.

Introducing PicBloom Advertising. Happy New Years - Bahamas PicBloom is here! The key to any new firm is to come with meaning; PicBloom is an advertising agency to produce global advertisements with intentions of increase tourism traffic, in the Atlantic especially for the Out Islands Of The Bahamas; we are the solution to get business notice on and off the internet. We aren’t the agency for you if your primary goal is to “knock out” a project; we believe in taking pride to generate modern designs in a timely manner. We’re problem solvers, thinkers; PicBloom develops/improves businesses images through our services. Our goal is to produce and provide quality work to increase clients revenue and leads, getting them known on to be known off the internet We believe in outstanding work and great business, we call it satisfying our clients. Please feel free to browse the website and get to know us.