This ad has a fun playful orange that gives a strong impression of a good time. Color ties in well to the mood of the image. Text is very simple and conveys what the ad needs to say. The winking cups top of the perfection of the piece. Coffee was poured into a cup on a flat surface so that the coffee spills out the other side for the bottom cup. The top cup requires two shots. The first is coffee and Baileys being poured into the cup and the second is the coffee being poured out. The two cups are matched up and the hand holding the cup is erased, which makes the cups look like they are floating. All of these shots are done in studio behind a green screen so the cups can be keyed out. Photoshop rotates the cups and lines them up to make the coffee pour correctly.

In this industry it’s a must that you keep updated with what’s going on around you; We keep updated with other ads from sites like the samples we have in our blog role; from now on, weekly creative director and I will be posting ads that we think are good or bad ads, obiviously the good ads are the one we see our creative team design or collaborating with in the future.

The Ads below are for Febreze:
Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008